by Jason Rockhold, MBA, PGA MP | Feb 5, 2019 | Blog
Golf is starting to see a larger group of women starting to play the game. Up from just 16% a decade ago, women’s golf participation has increased to 24% of the entire golfing population as of 2017. In order to get the participation rates closer to that of the...
by Jason Rockhold, MBA, PGA MP | Jan 30, 2019 | Blog
This week’s podcast is about using the downtime in your schedule to train your staff for any situations that could occur. I remember almost 20 years ago when I took my first ‘official’ golf professional job. I had just finished caddying the 1999 Senior PGA Tour season...
by Jason Rockhold, MBA, PGA MP | Jan 22, 2019 | Blog
Happy Tuesday! Today we talk about the 2019 PGA Merchandise Show in Orlando, Florida. For the first time in 19 years I will not be attending but I want to give you a quick guide to how you can get content for the ENTIRE year if you go into the 4 days with a little bit...
by Jason Rockhold, MBA, PGA MP | Jan 16, 2019 | Blog
Cold days and rainy days tend to slow business to a halt for all companies that depend on the outdoor climate to cooperate. For most businesses, it may limit the amount of people coming in but this does not mean that you cannot use your staff to help you get a better...
by Jason Rockhold, MBA, PGA MP | Jan 8, 2019 | Blog
That’s right! As we start 2019, we also need to make sure that the message that we are putting out into the INTERWEBS is consistent with our brand and purpose. There are hundreds of golf courses that make a ‘website’ and never touch it again. There is some generic...
by Jason Rockhold, MBA, PGA MP | Jan 2, 2018 | Blog
I have been to a lot of businesses over the last 30 years and I know the one thing that turns most people off is the cleanliness of the store. The importance of a clean retail area, dining area, and even counter tops shows how important it is to make a good impression...
