by Jason Rockhold, MBA, PGA MP | Jan 1, 2018 | Blog
It’s A New Year. We all tried our hardest to stay up late and watch that New Years Eve ball drop. As we celebrated the finishing of 2017 and the start of 2018, we started to focus on what we want to do in the New Year. I am going to: Eat less fast food Exercise more...
by Jason Rockhold, MBA, PGA MP | Aug 3, 2017 | Blog
Times they are a changin’. 25 years ago people were looking to spend their free time doing an activity to interact and relax; everything from hanging out with friends, going to a movie, and shopping for virtually anything. If you couldn’t connect in person, you would...
by Jason Rockhold, MBA, PGA MP | Jul 17, 2017 | Blog
Have you ever just teed up a golf ball and wailed away at it? Never aimed or aligned yourself with where you are trying to hit it, but literally just teed it up and swung. I often ask my clients this question and most say “No. I need to hit toward my...
by Jason Rockhold, MBA, PGA MP | Jun 26, 2017 | Blog
Over the last few years, golf courses have cut their budgets to the bone to survive during the recent shift of disposable income. One of the first things that left was the Mid-day ranger/player assistant (R/PA). Golf courses tried to cover the gap by utilizing the...
by Jason Rockhold, MBA, PGA MP | May 21, 2017 | Blog
As a golf course marketer, there is nothing that can help sell rounds of golf better than amazing photos. I have found that you can offer a lot of things to golfers to get them to come out to the course (Free drinks, Free Lunch, Sleeves of Golf Balls, Discounted...
by Jason Rockhold, MBA, PGA MP | May 19, 2017 | Blog
Golf course managers are trying to figure out how to make the transition from the 50-80 something’s to the millennials. We talk about it at length — what do we need to do to appeal to the 20-30’s demographic? How do we get them interested in golf? One suggestion has...
