Our Mission:
“We provide fiduciary guidance and implementation of marketing, branding, and operational strategies to create more profitable relationships between our clients and their customers.”
Lead by a PGA Master Professional in Player Development, our goals are to help our clients define their current state of business, define true and workable goals to raise the standards of service throughout the entire golf experience, and find ways to connect with these players once they leave the property.
With the introduction to new technology, we, as the golf industry, have focused most of our attention on the golf equipment itself. But in our outside lives we have embraced online shopping, movies that come straight to the home, and grocery stores that shop for you. Golf Operations and Marketing have not kept up with the demands of technology by our customers and have seem a reduction in play and attention because of it. There are still courses out there that are using paper tee times or a ball spin rack at the first tee with golfers that are posting their entire round to Instagram.
Rockhold and Associates, Inc will work with you to Introduce new ways to extend your reach into the community and help focus on building a larger group of consistent players at your course. We have a strong background in both operations and marketing and we can be as hands on as you would like us to be. We can dig into your market and provide/implement steps to reach new golfers and bring them to the course.
Why we stand out…
Rockhold and Associates, Inc is your partner throughout the sea of marketing and operations. There are hundreds, if not thousands of companies that contact you on about how they can help with social media, google advertising, email marketing, Yelp, etc. However, every person that contact you works for one small niche of marketing. If you contract with all of these different areas its had to understand what kind of impact they are making (if any at all) and if they are the best for your business.
We take all of this on for you.
We sit down with you and go through the three steps on our homepage (ANALYZE, STRATEGIZE, IMPLEMENT). We look into your market, demographics, and current strategies to determine where you are now. We will then find areas that offer profitable opportunities to gain some new exposure and profitabilities for the golf course and strategize how to engage with these new possibilities. Finally, we will help your team implement these new strategies and follow up to determine benchmarks for your staff to continue growth.
Moving into a long term relationship with Rockhold & Associates, Inc. allows us to put together 3 and 5 year strategies that can guide staff throughout these growing times. Our fluid strategies allow for changing technological platforms and shifting customer attention to make sure that we are staying in the conversation with the markets that we are aiming for.
Rockhold & Associates, Inc.