by Jason Rockhold, MBA, PGA MP | May 21, 2017 | Blog
As a golf course marketer, there is nothing that can help sell rounds of golf better than amazing photos. I have found that you can offer a lot of things to golfers to get them to come out to the course (Free drinks, Free Lunch, Sleeves of Golf Balls, Discounted...
by Jason Rockhold, MBA, PGA MP | May 19, 2017 | Blog
Golf course managers are trying to figure out how to make the transition from the 50-80 something’s to the millennials. We talk about it at length — what do we need to do to appeal to the 20-30’s demographic? How do we get them interested in golf? One suggestion has...
by Jason Rockhold, MBA, PGA MP | Apr 7, 2017 | Blog
This is THE time of year for golfers. When The Masters tournament starts, you know that spring golf is officially here. For golf courses, there is a lot more to do than just open the doors and let the grass come out of dormancy. Growing golfer interest is the focus...
by Jason Rockhold, MBA, PGA MP | Mar 18, 2017 | Blog
We are often asked, “What kind of advertising do you do?” Which for most people, advertising is the only recognizable part of the marketing process. However, marketing is so much more. Rockhold & Associates, Inc prides itself on being a full service marketing firm...
by Jason Rockhold, MBA, PGA MP | Mar 12, 2017 | Blog
Facebook has over 1.86 billion active monthly users. Let me repeat that. Facebook has over 1.86 billion ACTIVE MONTH USERS. Of that number, 275 million are living in the US, which is 85% of ALL PEOPLE in the US. Facebook is the single most active channel around. There...
